The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.
Product details
- Paperback | 150 pages
- 152 x 229 x 9mm | 218g
- 09 Nov 2015
- Business Expert Press
- Sterling Forest, United States
- English
- 160649922X
- 9781606499221
Download Launching New Products : Best Marketing and Sales Practices (9781606499221).pdf, available at ebookdownloadfree.co for free.
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